01 — Experience
GroupSJR
New York City, NY
May 2021 – Present
Senior Account Executive
- ✦Originated $100K+ in new project revenue for Tiffany & Co. Foundation within 18 months through competitive analysis and gap identification. Revenue
- ✦Led end-to-end delivery of the Tiffany Foundation Sustainability Report — custom microsite and PDF, managing look & feel, wireframes, three design review rounds, and cross-functional teams. Delivery
- ✦Developed and sold an executive thought leadership program for BCIU — LinkedIn content swim lanes for C-suite executives to build individual brand authority. Strategy
- ✦Contributed to ~40% year-over-year retainer growth for BCIU and supported Toyota's expansion to a 7-figure retainer. Growth
- ✦Primary account lead for Tiffany & Co. Foundation, BCIU, and Toyota — managing all strategy, operations, and client communications.
- ✦Managed ExxonMobil weekly content newsletter end-to-end: editorial production, A/B testing, subscriber journey, and list growth via Mailchimp.
- ✦Led project management across all accounts — writing briefs, scoping SOWs, managing timelines and budgets using Monday.com and Airtable.
- ✦Conducted full digital property audits to identify content gaps and UX improvements using competitive benchmarking.
02 — Education
Rochester Institute of Technology
Rochester, NY
BS, Business Administration · GPA 3.4
Related Coursework
Project Management
Leading High-Performance Teams
Operations Management
Financial Management
Content Marketing Strategies
Digital Marketing
Negotiation & Decision Making
Applied Entrepreneurship
03 — Skills
Client & Account
Account Management
Relationship Management
Client Strategy
Pitching & Sales
Retainer Growth
Strategy & Content
Content Strategy
SOW & Scope Development
Competitive Analysis
Digital Audits
Thought Leadership
Email Marketing
Operations
Project Management
Budget Oversight
Cross-Functional Leadership
Timeline Management
Brief Writing
04 — Tools
Monday.com
Project Management
Airtable
Project Management
Mailchimp
CRM & Email
Salesforce
CRM
WordPress
CMS
Adobe Experience Manager
CMS